Hippy's Happy Film Review

Ed TV




Details

US 1999 123m

Director

Ron Howard

Cast

Matthew McConaughey, Jenna Elfman, Woody Harrelson, Ellen DeGeneres



Truth Hurts
I'm with stupid


What happens when you take a man from the streets and turn him into a one man television show on air, everyday, unscripted and unedited ?

This is the question asked by Truth TV when they come up with a new concept to boost their ratings as they start to lag behind the Gardening Channel's.

From the film audience's point of view, the answer is the same as it is with The Truman Show and, for the real audience who have see both, it's impossible not to compare the two.

Both films run pretty parallel with each other although, whilst Truman was unwittingly and unknowingly having his life manipulated and exposed on TV, Ed entered into the agreement knowingly and it truly was real life which we were seeing.

Both ficticious shows become a hit with their equally ficticious audiences as the stars meander through their lives exposing their loves and dreams.

And both have a twist in their tails. With The Truman Show it was Truman's attempt to find out what really was going on around him and escape from his enforced world. In Ed TV it was how to escape the prying eyes of the cameras as their focus shifts further away from his pivotal role and preys upon those around him.

Both films explore the voyeuristic nature of an audience and the nightmare of being continuously under the spotlight with little control of ones life.

But Ed TV is certainly the better film and the long wait, as its release was held over to avoid clashing with The Truman Show, or being accused of riding on its back, has been well worth it.

Whilst Jim Carrey performed admirably in places as Truman Burbank, the air of fabrication around him made the film pale against the realism of Ed TV.

Where Truman's battle is to understand and escape, with the humour arising as attempts are made to keep him in his place, Ed's battle is how to keep his life going as he and everyone around him is exposed to media and viewer's scrutiny with the humour being much darker, as skeletons are accidentally freed from the family closet.

Both films make good points on the danger of such fly on the wall, real life programming but Ed TV carries considerably more realism and insight than the other.

The least worthy aspect of Ed TV was its product placement. Far too heavy handed and far too obvious. However, full marks must go to whoever thought, "Okay, let's advertise Panasonic by leaving one of their six foot by six foot cardboard cartons folded against a bedroom wall". Blatant and unnecessary.

Both The Truman Show and Ed TV are very good films, but Ed TV is the better of the two; the former was a good romp, as the star becomes a hero against all odds, the later, a simple story of a real man placed in, what turns out to be, a nightmare he must escape from.

No heroism here, just well crafted credibility.


To those who believe that product placement is an important part of a film and does not corrupt the art of cinematography in any way; I'd like to say, you're wrong.

Whilst product identification within a film may not be one hundred percent avoidable, although there are many films which have achieved this, shoving such advertisements in our faces, so obviously, makes it stand out so far from the screenplay as to make us lose concentration on the story which should be at the fore.

It damages the film and it doesn't help the product.

The only film where product placement was a winner was in The Return of the Killer Tomatoes where it was beautifully woven into the screenplay itself.

If you must advertise products, why not be honest and splatter, sponsored by, adverts at the start of the end credits ?

Make it honest. Make it justifiable. Make it acceptable. Don't try and sneak it into a good film and ruin it, hoping we won't notice whilst hoping that we will.

Or do it in such a low key manner that it doesn't disrupt the flow and yet still serves its purpose. If it can't be done that way; then don't do it at all, you'll only lose in the end.

With respect to Ed TV and for the record; I already own a Panasonic TV and Video, but I haven't bought a Motorola mobile phone nor do I drink Pepsi.

To balance the matter, others say there are equal and better alternatives out there to buy and use.





Associated Articles

  The Truman Show



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First published sometime before Tuesday the 7th of December, 1999
Last upload was on Tuesday the 10th of August, 2004 at 23:00:29